Resume

Experience

RSM US LLP

Shaped digital experiences through web strategy and social media campaigns that increase brand presence and engagement.

• Managed and executed end-to-end social campaigns, guiding creative direction, writing copy and coordinating cross-functional teams to deliver high-impact launches on time and aligned with business priorities. Increased LinkedIn engagement rate by 103% and post clicks by 84%.
• Directed firmwide social media strategy, translating business goals into campaigns across all industries and service lines.
• Launched a social media training program throughout the firm, training 1,000+ employees and boosting brand advocacy.

• Rolled out a new firm-wide social media strategy, driving consistent brand messaging and increasing engagement across platforms.
• Developed organic social campaigns across all industries and services using high-value, engaging content, increasing LinkedIn engagement rate by 320%, post clicks by 269% and contributing to a $2 million client engagement.
• Mapped and optimized the website user journey, improving navigation and aligning digital touchpoints to enhance user experiences.
• Led social media strategy and on-site content capture and publishing for The RSM Classic (PGA TOUR title sponsorship), increasing page impressions by 44%, post impressions by 94% and average engagement rate by 80% across social channels.

• Developed webpages for a website redesign, applying new content standards to improve user experience, accessibility and governance.
• Created social campaigns for talent and economic content, creating engaging assets that amplified storytelling and drove engagement.

Edina Realty

Primary marketing strategist and multimedia advisor for office leadership and 50+ real estate agents.

• Developed marketing solutions for real estate agents to attract new listings, expand client portfolios and enhance brand recognition.
• Piloted the Marketing Coordinator role by establishing scalable processes that were later adopted across multiple offices.
• Produced content, graphics and copy for integrated print and digital campaigns, including paid and organic social media.

Playful Learning Lab

Delivered accessible, multimedia design and communications for innovative STEAM learning programs.

• Led design and communications for OK Go Sandbox, including marketing campaigns and educational website materials.
• Directed and edited five videos for The LEGO Foundation, featuring hands-on STEAM activities that combine creativity and engineering.
• Co-developed The Playground, a free eight-week virtual summer camp for K-8 deaf and hard-of-hearing students launched in response to COVID-19. Produced multilingual video lessons and curriculum in English, ASL, Spanish, Arabic and Somali.
• Created video assets for award submissions in partnership with the Minnesota Children’s Museum and Metro Deaf School.
• Supported digital communications for PlayLine, an educator resource hosting live virtual meetups during the pandemic.

• Supported creative and marketing initiatives through graphic design, social media management and web design and development.
• Designed accessible, visually engaging assets to strengthen digital presence and audience engagement.
• Collaborated with cross-functional teams on campaigns, content development and website updates.

University of St. Thomas

• Produced audiovisual content supporting university-wide communications and academic initiatives.
• Collaborated with faculty and staff to ensure content aligned with educational objectives and brand standards.

TommieMedia

• Redesigned and optimized the TommieMedia website using HTML, CSS and PHP, with a focus on accessibility, usability and performance.
• Implemented custom WordPress themes and template modifications to support editorial and brand needs.
• Improved site navigation and front-page content visibility to enhance audience engagement.
• Managed daily site maintenance, updates and troubleshooting to ensure reliable performance.
• Oversaw technical and production aspects of web content, maintaining accuracy, accessibility standards and brand consistency.
• Partnered with editorial and creative teams to streamline publishing workflows.

Evans Larson

• Supported brand growth initiatives for a major retail mall chain across digital and social channels.
• Created digital media kits and produced promotional video content for marketing and public relation use.
• Coordinated online events and campaigns to increase social engagement.
• Monitored media coverage and delivered daily reporting summaries to internal stakeholders.
• Collaborated with marketing and public relation teams to ensure consistent messaging and outreach.

• Assisted with digital media kit development and video production for client brands.
• Supported execution of online events and promotional campaigns.
• Tracked media relations activity and compiled daily analytics and coverage reports.
• Helped ensure timely communication to support strategic marketing and public relation decisions.

Skills

Digital Marketing

Content Marketing Strategy, Campaign Planning, User Experience (UX), Journey Mapping, Social Media Marketing, AP Style

Web

Adobe Experience Manager, WordPress, SquareSpace, HTML, CSS

Content

Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Adobe Premiere Pro, Adobe Express, Canva

Analytics

Hootsuite, Adobe Analytics, Google Analytics

Education

Communication and Journalism – Creative Multimedia, B.A., Communication and Media Studies

University of St. Thomas